our principles

Our work is based on 10 simple principles. they accompany us throughout our daily work and guide our way.

Common values and aims within our group of companies are the fundamental basis of our daily business and long-term, international success

environment and sustainability

  1. We are proud of our 300-year history and tradition
    • We make a useful contribution to the overall economy
    • We treat our resources respectfully and take care of our environment
  2. We take strategic opportunities responsibly and without putting the company at risk
    • We control economic risks through our activities in different business fields
    • We put our long-term future stability above short-term profit maximization

ownership and investments

  1. We are privately owned by the Knill family
    • We retain an independent status in our holding companies
  2. With our holdings, we act as strategic investors
    • We strive for long-term majority investments

organization and cooperation

  1. We have a decentralized organization
    • Our executives and employees are autonomous
    • We create organizational units that make economic sense
    • We rely on short decision processes
  2. We put the group’s interest above individual interests
    • Our companies are obliged to order competitive products and services internally
    • We take advantage of synergies within our group

growth and earnings

  1. We target market leadership and grow in our strategic target markets
  2. We expand through selected acquisitions and organic growth
  3. We focus on consistently achieving profits
    • An adequate return on investment is a clear objective
    • We have access to funds to secure and further develop the group

innovation and quality

  1. We find new paths and question conventional solutions
    • Our customers consider us to be an innovative partner
    • We act quickly and we are flexible
  2. We guarantee high product and service quality
    • Our brands are synonymous with quality
  3. We are the fastest in our business
    • We act quick and flexible
  4. We improve our products and processes permanently
    • We cooperate with our customers, suppliers, research institutions and universities

customer focus

  1. We continuously identify our customers’ needs
    • We enter into continuous dialogue with our customers
    • We measure customer satisfaction
  2. We create added value for our customers
    • We study the marketplace and proactively offer our customers innovative solutions

focus on goals and results

  1. We strengthen our organization and each and everyone of our employees
    • We look for the best employees and foster the skills of everyone
    • We constantly optimize our processes and our use of resources
  2. We focus on achievements
    • We use our agreed-upon goals and achieved results as guidance
    • Achievement is evaluated and feedback is given
    • We compare ourselves to the best of the best, also in other lines of business
  3. We balance strategic and short-term goals
    • Having ownership continuity creates security and stability
    • We provide guidance through vision, mission, guiding principles, strategies and goals


  1. We are effective through teamwork
    • Our objectives facilitate teamwork
    • We appreciate and acknowledge team achievements
    • We allow room for individuality
  2. We focus on comprehensive business processes
    • We work in cross functional teams within departments and companies
    • We define and optimize our processes
  3. All employees understand their role within the organization
    • All employees know their personal contribution towards the common goal
    • We conduct employee evaluations and clarify roles and tasks

joy and enthusiasm

  1. We consider that loving what you do is a significant contributor to the success
    • We offer our employees an attractive work environment
    • We give and receive praise and recognition for special achievements
  2. We foster our employees’ strengths
    • Executives actively point out strengths
    • During goal setting and development measures, we primarily focus on strengths
  3. We are proud of our company and demonstrate it
    • We recommend our company
    • We proudly present our company to the general public

respect and trust

  1. We are friendly with each other and treat each other with respect
    • We treat everyone with kindness and fairness, and give them the attention they deserve, which includes greeting each other warmly and being punctual
    • We honor agreements
    • We ask questions, listen and take different points of view seriously
  2. We create awareness of different cultures and respect
    • We offer intercultural training and language courses
    • We organize company-wide international get-togethers and activities
  3. We rely on trust, open constructive dialogue and being responsible for one’s self
    • We bring everything to the table, including problems
    • We encourage all employees to actively contribute ideas and solutions
    • We communicate clearly and directly
    • We talk to each other and not about each other

Flip through our principles

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